I have always been a storyteller.
As an undergrad, I was a creative writer. As a post-grad, I was a journalism Master’s student. And as a professional, I’ve been a beat reporter, a multimedia journalist, a creative marketer and a social media strategist - but throughout it all, I have been someone who tells stories meant to make whoever’s consuming them feel something.
That’s the power of content and is the reason I fell in love with it as an eighth grader who read the Boston Globe sports page every morning before school. Whatever its form, content done right connects the average person to something bigger than themselves, something that otherwise would feel out of reach and out of perspective.
There are a multitude of ways to tell a powerful story in the digital space - through copywriting, through social posts, through graphics, through short- and long-form video features, through sponsored content and more. Here’s a look at how I’ve utilized all of these tools to support, enhance and evangelize brand messaging throughout my career.